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It’s not what you say that matters

How many times have you seen a misunderstanding caused by a message being delivered lazily over text? How many people have you seen get into an argument because of what they perceived to be an insult, that was not intended that way. It’s happened to most of us at one point or another, particularly during heavy political events like Brexit and the USA election. But there are ways to minimize … [Read more...]

How to get more people to sign up, and keep them subscribed to your list long term

Do you want more email subscribers and readers? What is stopping your list from growing? How do you keep people from leaving? I will tell you there is always something you can improve when it comes to growing your subscriber base, and the answers are not always difficult or complex … once you see what the problem is … The quick answer to getting more people to subscribe and fewer to … [Read more...]

The Key to Attention and Engagement

Ollie’s needs are simple, yours might not be What is the secret of getting a person’s attention? Why do some people seem to be able to get anyone to take their call, while other people seem cursed with obscurity? I have been asked this question twice, recently. I’m always uncomfortable when I have multiple answers, none of them satisfactory. So I mulled over the problem and think … [Read more...]

10 Months to 10,000 Page Views Per Month

Maker Hacks Dashboard How long does it take a new site, in a new niche to get to 10,000 monthly page views? Turns out it can take 10 months, without taking much of your time. Let me tell you how I did it, and how Rafal and I are planning to do it again, with another new site, but without all my mistakes … Background As mentioned, earlier, Maker Hacks, the site we are discussing here was in a … [Read more...]

Productise for Business, Profit and Productivity

Productising not commoditising Consulting and coaching businesses are great because you get a deep connection with your customers, their problems and goals, plus you can start quickly (and start making money faster) than many other business models. There are some downsides though. That deep connection means there are always lots of “exceptions to rules”, people flake on paying, it is … [Read more...]

10 things I have learned about business and start-ups over the last 10 years

It’s 10 years since the end of Performancing, and I just had a work anniversary at Copyblogger/Rainmaker Digital, so what have I learned in the last 10 years? You’re not the customer – Empathy is paramount. No sacred cows. No ideas are “stupid”. I told Mike Stelzner he was crazy to start a new conference. Yeah. There are no stupid questions, other than the one you … [Read more...]

Getting Started Vlogging Using Your Smartphone

Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look! Yes, despite my shyness and allergy to being on camera, I am vlogging. I’m not saying I am good yet, just that I started and people seem to be enjoying them Primarily, I blame Chris Brogan: Blame @chrisbrogan I'm … [Read more...]

Authority Websites: Show AND Tell

Authority Pro WordPress Theme It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to communicate your authority with your website You need to communicate your authority through your design, your layout and your content. What do we always say? People need to know, like and trust … [Read more...]

Why prospects believe you are expensive and what to do about it

I am not immune to seeing price over value When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do? This came to mind because of a conversation that was going on in a maker community I am part of. Someone was calling out a useful … [Read more...]

Course-Correction and Your Half-Year Resolutions

Course-Correct We are half way through the year. How are your new-years resolutions working out? Are you closer to achieving your goals? A lot of my coaching clients feel bad when I ask this but I want to encourage you to not feel like a failure if you have not achieved all that you had planned to do by now! Course Correct You will have heard the phrase “a pilot is off-course 90% of the … [Read more...]

How to Solve the “Creativity Problem” and Stand Out in a Crowd

I think everyone has the capacity to be creative, but if you listen to some pundits it seems creativity is something only bestowed on an elite few. The fact is, the word “creativity” itself can cause a lot of creative resistance, and make people feel that the bar has been set too high for them. Relax. Being creative does not mean you have to be the next Shakespeare or Leonardo Da … [Read more...]

4 Pieces of Advice to Help Your Small Business

You might have noticed a bit of a gap in posting here. Well, I have still been writing, just over at the BMO Bank’s Small Business site: I am writing about how online tools and techniques can grow your business. Check out my most recent articles and let me know what you think! 4 Key Lessons All Sales People Can Learn From Grandma What Google’s Changes Mean To Your Business (And What To … [Read more...]

How to Get Paid for Free

How do you convert browsers to buyers? One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be willing to pay for. How do you turn that free stuff into profit? The thing is, while we KNOW this works, a lot of people get stuck on the HOW. They put out tons and tons of free material … [Read more...]

Your Best Foundation for a Sustainable Business

Would your business survive burning down? What would you do if your business burned to the ground? If you had to literally start over, would you be able to cope? What would your approach be? I have been falling behind with my workload lately. You just have to look at my posting frequency to see that I have been dropping as many plates as I manage to keep spinning. I’m busy. That’s a … [Read more...]

How to Avoid Cold-Feet Killing Your Progress

Cold Feet Can Kill Your Productivity Today, I want to talk about what happens when you give in to your fears. I want you to learn from my mistakes so you can have the courage to do what you need to. I have a lot of fears. That’s just part of who I am. I’m risk-averse, and I tend to focus on mitigating the risks I perceive as a priority, rather than focus on potential gains. (I’ve … [Read more...]

The Secret Element of Successful Marketing Campaigns

Remove friction from your marketing Why can Brian send one email from the Copyblogger email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but  if someone else had Copyblogger’s list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course that’s a factor, but there is … [Read more...]

Is it Just Business? How to be Professionally Human

Have you ever worked with someone who uses the phrase “It’s just business“? Or played a game with someone who, after cheating, back-stabbing, lying or just being a jerk, said “It’s only a game“? How did that make you feel? Did you respect the person more, or less? Did you trust them more afterwards? When someone is an aggressive, shouting, mean bully, do you say … [Read more...]

5 Essential Skills for Today’s Online Marketer

Skillz. I haz em. What are the most important skills for an online marketer, blogger or professional? I am going to list my response to that, but I would be interested in hearing your thoughts in the comments. I’m intentionally keeping this one short so you can dive in and tell me where I am wrong! This post came about because I was just asked this question in email, and after responding … [Read more...]

29 Blogging Business Survival Tips

What does it take to be successful in blogging as or for a business? My friend Al from Coolest Gadgets contacted me for some quotes to use in a presentation he has coming up, and as usual, I gave him way more material than he could use. Rather than let it go to waste, I have written it up here as an article. These aren’t the only lessons, but they are a start. If you like them, check out my … [Read more...]

Want to Know What Makes Content Truly Successful?

What is the secret to getting your content read, shared and acted on? Is your content really useful versus just well-written? Why do some writers get real results from their articles, while other writers work just as hard, or harder, and don’t seem to get noticed? Of course there are many reasons, but a key reason that I see over and over again is what I call the “Hot Potato” … [Read more...]

Why Even a Big List Won’t Save You from Bad Strategy

A big question I get asked all the time here and on Copyblogger webinars (right after how to generate traffic or build a list), is “How can I get more people to respond/buy/subscribe?” In my previous post, I talked about what makes content truly successful, and I gave a big answer, but for this particular issue, great content is only part of the solution. What more do you need? I will … [Read more...]

Join Darren Rowse and Chris Garrett in Portland Oregon: Thursday 10 July 2014

This post is left for archive purposes, the event was July 2014 Want to join Darren Rowse and me for a day of blogging talk? Or maybe going to World Domination Summit and getting in a day early? I’m thrilled to be able to share that Darren Rowse and Chris Guillebeau have arranged a ProBlogger training day in Portland Oregon on Thursday 10 July. They invited me along because I guess Darren … [Read more...]

How to Go from Author to Successful Online Business

Since I let slip that I was a wannabe fiction writer, a few people have asked me questions about the modern author/publishing business: “Can you make a full time living as a writer, without being freelance?” “What should a modern indie author do to maximise their business?” “For successful self-publishers, what would we do differently?” I’ve answered these … [Read more...]

The “Simple” Secret Behind Copyblogger’s 8 Figure Business

What is the secret behind Copyblogger’s 9 straight years of growth? How has it been achieved without any outside investment, without sales people, and with close to zero advertising? Join Chris Garrett and Tony Clark as they talk about: The simple secret to success (and why it is not easy) What you need before you create your product The truth about real Minimum Viable Products, and the fatal trap … [Read more...]

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