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How to Bring Authenticity to Your Influencer Marketing Campaign

Unlike traditional marketing methods, influencer marketing isn’t about directly persuading consumers to buy a product. It’s about building relationships with consumers and leveraging their trust to recommend products to them instead. The focus is on creating authentic, engaging, and informative content about a brand’s products or services. These opinions, of course, come from industry … [Read more...]

How to Bring Authenticity to Your Influencer Marketing Campaign

Unlike traditional marketing methods, influencer marketing isn’t about directly persuading consumers to buy a product. It’s about building relationships with consumers and leveraging their trust to recommend products to them instead. The focus is on creating authentic, engaging, and informative content about a brand’s products or services. These opinions, of course, come from industry … [Read more...]

The Psychology of Influencer Marketing: How to Use Hidden Triggers to Gain Influencer Favor

Influencers receive tons of pitches every day. Their inboxes are often bursting at the seams with outreach emails from brands and marketers. Some influencers go through them, rather painstakingly, selecting some and rejecting others. But why do they pick some over others? What is it that grabs their attention? And what can you do to Article by Convert.com Blog. Read entire story here. … [Read more...]

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