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New: Drag, Drop and Deliver!

Creating dynamic, functional emails formerly required a graphic designer, or spending hours at the computer editing code yourself. Simple actions such as dropping images where you like, or easily moving elements from one part of the template to another called for multiple steps; adding video in an email-app-friendly form could often be worse with unpredictable results. Things could get very … [Read more...]

A Productive September and October = a Happier November and December

Why planning your holiday promotions now can lead to greater success — and less stress — come November and December. The holiday season seems to move into our lives and stores earlier and earlier. Christmas decorations appear on shelves before Halloween. Stores make space for Halloween costumes before summer’s end. No longer is there an official start to the holiday season. And no … [Read more...]

5 Funnels to Increase Subscriber Engagement

Let’s play a game! Which subscriber would you rather have? Subscriber A – Joins your list, stays for a few years, opens emails regularly (every 2 or 3 emails), but has never forwarded your content or shared it on social channels. A consistent subscriber, yet you’ve never interacted with this person and don’t know what they’re about. Or how about… Subscriber B – Joins your list, … [Read more...]

Target Top Subscribers in 15 Seconds or Less

Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers?  Email marketing uses metrics such as open rates, clicks, and shares to identify  top subscribers. (Conversion from … [Read more...]

Grow Your Sales Using Facebook Lookalike Audiences

Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links  regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de la crème of your email subscribers. We know what you’re thinking right about now … [Read more...]

4 Tags to Help You Send Better Emails

On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off: The second email, sent only to a portion of the same email list, goes like this: After reading both emails, which one do you think Drew’s most likely to click through and … [Read more...]

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