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Enterprise B2B Influencer Marketing Interview: Luciana Moran, Dun & Bradstreet

The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience. In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital, Content & Creative at Dun & Bradstreet. Our mutual connections … [Read more...]

Invisible Content Syndrome and the Content Promotion Tactics to Cure It

Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” All Jack got in return were blank stares and a bad case of Invisible Content Syndrome. According to … [Read more...]

Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell

Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for the rest of us to follow. One of those pathfinders is Dr. Konstanze Alex (@konstanze), Head of Corporate Influencer Relations at Dell. My first experience with Konnie was several years ago when TopRank Marketing was working with Dell to … [Read more...]

Power Pages and Best Answer Content: Should You Go Long or Short Form?

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind "Best Answer" content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic? Is it better to use short form or long form content for content marketing? From informal observations like ours on video and social … [Read more...]

Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers

In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction to the … [Read more...]

The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019

Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success. Marketers from all over the world come to Cleveland, Ohio for this event of epic proportions. Readers of our blog know we have a long history with the conference starting at the … [Read more...]

New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing

Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail at content planning? Do they not have the skills or information? Maybe they don’t … [Read more...]

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, it is important for marketers to build trust … [Read more...]

Not Happy With Your Business Blog Performance? Try These 5 Tips:

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely on blogging as an essential part of their content … [Read more...]

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Tools are only as effective as the skills of the person using them. In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools is greater than ever. Content Marketing in particular offers a competitive landscape where the effectiveness and efficiency offered by the right mix of tools can make the difference between feast … [Read more...]

A Dangerous Threat to Your Small Business: Mediocrity.

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved. People who start new companies often risk a great deal with substantial investments in time and money to make their ideas a reality. Having some skin in the game also … [Read more...]

Content vs. Advertising – Is There Really A Debate?

Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding No One where he states, “if … [Read more...]

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Content isn't King, it's the Kingdom Taking inventory of the content we've produced over the past 10+ years, I realized we've collectively written 1.6 million words on this blog. There's also numerous guides, articles, social messages and emails as well as a book and numerous contributions to industry publications. Looking to the future of our own content marketing strategy and the need for more … [Read more...]

An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast … [Read more...]

eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on. To provide you with a … [Read more...]

2015 Enterprise B2B Content Marketing Report: More Isn’t Better

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on. But here’s the thing about “more content” … [Read more...]

6 Essential Questions & Answers About Content Marketing for 2013

{}For every social media, SEO or content marketing “expert” there are hundreds, if not thousands of smart business people that do not possess advanced knowledge in those areas. That’s not unreasonable, since running a business involves more than keeping up with the latest internet marketing best practices. On this blog we often include the basics of search, social and content … [Read more...]

Scaling Social Media Selling – 7 Steps to Building Trust & Credibility

{}Interest in scaling social media sales has increased significantly over the past year and in 2013 it be even more so.  Organizations of all types and sizes are coming to terms with the need to better monetize their investments and one of the most compelling opportunities to do so is through helping sales leadership develop their personal brands online. It’s understandable why: A recent … [Read more...]

Top UK Online Marketing Influencers & Bloggers in 2013

{}For the past 2 years we’ve been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events. This year I’ll be presenting on Creative Content Marketing at SES London February 19th. Since bloggers do more than just write posts, I’ve shifted the focus of this list from blogs to individuals. With the increasing importance of authorship and … [Read more...]

Digital Marketing Growth Opportunity is Knocking: Are You Answering?

{}Since 2001 our “practice what we preach”, digital marketing and PR agency at TopRank has experienced growth every year. Like many frugal and efficiency focused businesses, we’ve been conservative about business operations, taking on zero debt and running pretty lean. All of our marketing (and most PR) is inbound. We do not employ dedicated sales people or spend on advertising. … [Read more...]

The Incredibly Useful Value of Links Beyond SEO by Dixon Jones

{}Whether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list. Working with Majestic SEO as their Director of Marketing, … [Read more...]

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