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Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020 By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast to grow annually by 18 percent, while that of social media looks to grow by … [Read more...]

It’s not what you say that matters

How many times have you seen a misunderstanding caused by a message being delivered lazily over text? How many people have you seen get into an argument because of what they perceived to be an insult, that was not intended that way. It’s happened to most of us at one point or another, particularly during heavy political events like Brexit and the USA election. But there are ways to minimize … [Read more...]

Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers

In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction to the … [Read more...]

18 Ways To Optimize Your Website For More Traffic and Higher Conversions

When it comes to website optimization, there is a lot you can be doing if you want to increase sales, get more traffic and have higher conversions. What is website optimization? To me, it’s how you can improve your website so that it works better. I know I have some very loyal readers here at IncomeDiary.com and I would hate for you to miss out on some great website optimization techniques … [Read more...]

How to get more people to sign up, and keep them subscribed to your list long term

Do you want more email subscribers and readers? What is stopping your list from growing? How do you keep people from leaving? I will tell you there is always something you can improve when it comes to growing your subscriber base, and the answers are not always difficult or complex … once you see what the problem is … The quick answer to getting more people to subscribe and fewer to … [Read more...]

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand Americans are changing their relationship with Facebook A new survey from the Pew Research Center shows that 42 percent of Facebook … [Read more...]

Nate Rifkin | How To Write Better Copy and Make More Sales

Nate Rifkin is one of the most prolific and successful young Copywriters of his generation. His clients include publishing behemoth Agora, as well as starting his own nutritional supplement company. But, unless you have a large budget it is almost impossible to hire him! So we are very fortunate that Nate agreed to do a Skype Interview for us. In this interview, Nate reveals his… # 5-step … [Read more...]

The Key to Attention and Engagement

Ollie’s needs are simple, yours might not be What is the secret of getting a person’s attention? Why do some people seem to be able to get anyone to take their call, while other people seem cursed with obscurity? I have been asked this question twice, recently. I’m always uncomfortable when I have multiple answers, none of them satisfactory. So I mulled over the problem and think … [Read more...]

How Twitch is Breaking New Ground In Audience Engagement #CMWorld

Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for video game communities. Twitch’s usage numbers, and creative new applications, … [Read more...]

8 SEO Trends That Are Changing The Face Of Blogging

8 SEO Trends every blogger and website owner needs to understand and implement. Enjoy! #1 SEO Trend -The voice search explosion Voice search is all around us. With the launch of the voice-activated speakers like Google Home, Amazon Echo, Android Auto, etc., voice search is becoming more and more a new platform for marketing and advertising. It is totally changing the way the users’ are … [Read more...]

10 Months to 10,000 Page Views Per Month

Maker Hacks Dashboard How long does it take a new site, in a new niche to get to 10,000 monthly page views? Turns out it can take 10 months, without taking much of your time. Let me tell you how I did it, and how Rafal and I are planning to do it again, with another new site, but without all my mistakes … Background As mentioned, earlier, Maker Hacks, the site we are discussing here was in a … [Read more...]

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter loses ability to let users … [Read more...]

10 Best Examples of Boosting Profits With Condition Marketing

Today I want to introduce you to two new marketing strategies that most of you probably haven’t heard of, but could well have the capability, to revolutionize the way you do business online. These two new strategies are: Condition marketing – show marketing depending on the way a user interacts with your website. and… Sequence marketing – showing marketing depending on … [Read more...]

Productise for Business, Profit and Productivity

Productising not commoditising Consulting and coaching businesses are great because you get a deep connection with your customers, their problems and goals, plus you can start quickly (and start making money faster) than many other business models. There are some downsides though. That deep connection means there are always lots of “exceptions to rules”, people flake on paying, it is … [Read more...]

Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less So A new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost Google Has A Podcast App, But Does It Have A Podcasting Strategy? Google is expected to … [Read more...]

How To Triple Your Sales By Creating Marketing Sequences

In my last post, I highlighted the different ways you can boost sales with condition marketing. Today, I’m going to show you how you can take this a step further with the addition of sequence marketing. One of the biggest mistakes website owners make is showing adverts to people who no longer want to see them. I’m not just talking about amateur bloggers, I’m talking about some of … [Read more...]

10 things I have learned about business and start-ups over the last 10 years

It’s 10 years since the end of Performancing, and I just had a work anniversary at Copyblogger/Rainmaker Digital, so what have I learned in the last 10 years? You’re not the customer – Empathy is paramount. No sacred cows. No ideas are “stupid”. I told Mike Stelzner he was crazy to start a new conference. Yeah. There are no stupid questions, other than the one you … [Read more...]

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% New … [Read more...]

GDPR, How To Get Your Website Ready

When I first heard about GDPR, I was not enthusiastic! The last thing most entrepreneurs want, is more rules and regulation. But I am here to tell you,  it is not such a bad thing! GDPR is an EU law on data protection and the privacy for all individuals within the European Union. It comes into effect 25th May 2018. Simply put, GDPR makes that easier for you and I to manage our own personal data. … [Read more...]

Getting Started Vlogging Using Your Smartphone

Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look! Yes, despite my shyness and allergy to being on camera, I am vlogging. I’m not saying I am good yet, just that I started and people seem to be enjoying them Primarily, I blame Chris Brogan: Blame @chrisbrogan I'm … [Read more...]

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land Twitter’s bot purge welcomed by agency execs Twitter recently deleted millions of spam and inactive accounts in an … [Read more...]

21 Tips For Increasing Search Engine Rankings Right Now

We have published many posts on Increasing Search Engine Rankings in the past. Posts about SEO Tools, Online Store SEO  and SEO for Bloggers. But, nothing is constant in Search Engine Optimization! One day you’ll find your website ranking above the fold on the first page of Google… And the next day you are not even on the first page! 21 tips to increase your search engine rankings NOW. These … [Read more...]

Authority Websites: Show AND Tell

Authority Pro WordPress Theme It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to communicate your authority with your website You need to communicate your authority through your design, your layout and your content. What do we always say? People need to know, like and trust … [Read more...]

Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ Option to Help User Avoid … [Read more...]

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