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3 Ways that Integrated Marketing Can Change Your Business

Leading companies have experienced the improvement of their brands and earned more revenue through the effective implementation of integrated marketing strategies. By taking advantage of direct mail, email, web, print, mobile, and other communication methods, you gain maximum impact on targeted audiences. As technology connects the world more and more, your company should develop marketing … [Read more...]

How To Create a Simple, FREE Weekly To-Do List with Trello

Many people make to-do lists or apps into a complicated slog. They write long blog posts or videos with detailed guides on setting up to-dos. This isn’t that. I find I end up not using complicated to-do lists or apps. I need to keep it simple–the simpler, the better. I also needed a weekly to-do list that was accessible anywhere I go. I always have my phone with me, so I wanted … [Read more...]

Why a Career in Tech Works Great with Passive Income

There’s nothing better than making a steady stream of income from a passive source, but these sources of income don’t appear from thin air. Instead, many sources of passive income require a good bit of work to get started, at which point you can begin to automate things a bit. Because of this, having a career in technology works great with finding passive income sources. You’ll already be spending … [Read more...]

My Stake in the Ground: What I’m Building This Year

It’s been just over a year since my last company failed/got acquired, and I’m excited to announce the project I’m going to be working on for the foreseeable future! I’ve long been frustrated by the state of marketing information for small businesses. It’s what led me to start my last company, and, today, a bit more than year after that company failed, I still get the … [Read more...]

How Your Perfectionist Instinct Can Kill Perfectly Good Business Ideas

Back in May, I posted about the new direction I was taking this year, and my shiny new domain name, freedom.biz. Then, although it wasn’t my intent, I went radio silent on this blog for over 3 months! What happened? Well, two surprising things…both good. One, our business at 1Up Repairs took off more quickly and grew much faster than we had anticipated. We’ve currently … [Read more...]

How to Improve Your Life by Tracking Every Tiny Business Expense

Improving your life as a small business owner starts by making small but positive changes. There are so many aspects of our lives that need to be taken care of: health, financial, social, personal and business. Some days it can feel overwhelming trying to balance everything and still find enjoyment in your work. One of the aspects I’ve learned to successfully control is business finances, and … [Read more...]

New Year, New Business

You may have wondered why I haven’t blogged in so long–until this week! The answer is pretty simple: 1Up Repairs exceeded all our expectations in terms of revenue and growth, and between that and learning how to be Mackenzie’s mom, I didn’t have time to really type out a blog post. We were running full-speed ahead just trying to keep up with unprecedented growth. To give … [Read more...]

FreshBooks Review 2018: Try Cloud Accounting Software Free for 60 Days

No matter what type of business you’ve built it’s vital you find accounting software that keeps tracks of your business income and expenses. And that’s where FreshBooks comes in! Over the years, FreshBooks has offered many different iterations of their software. The great thing though is that compared to other complicated accounting programs (like QuickBooks or Xero) FreshBooks offers a … [Read more...]

Seven Steps to Attract New Customers

The client base is the lifeblood of any business. No matter how sophisticated your business model or how well you’ve cornered the market, without a steady flow of new customers, your business will not reach its full potential. Finding the best way to attract customers in a digital economy can be difficult and calls for new ways of thinking. Young entrepreneur Stan Gershengoren is typical of the … [Read more...]

My Personal Transformation: 6 Life Lessons From 6 Years of Blogging

I launched erica.biz on December 4, 2007. This week, I’m celebrating 6 years of blogging here. Wow! It’s been just over 6 years since I sold my last company, as well, and I’m amazed at how much I’ve grown. This week, I figured I’d do something special, and share some of the deep, heartfelt lessons I’ve learned in the past 6 years. Some of these were tough for me … [Read more...]

“What Kind of Business Should I Start?” A Surprising Answer from A Successful Entrepreneur

I often get asked what you might think is a simple question: “What kind of business should I start?” For the first time in many years, I find myself in the same boat as the folks who ask me that question. I (surprisingly) don’t have a concrete answer to this question for myself right now–but, as I’ll show you in this post, I have a way to figure it out. After I sold … [Read more...]

Week 2: “How Do I Start A Business When I Don’t Have Any Time?”

It’s week 2 of my adventure in 2015 to start a business. I started out last week not knowing what kind of business I wanted to start. This week, I’m taking an introspective look at another common issue people have when they want to start a business–and one that plagues me as well! It’s all about the feeling of not having enough time to start a business. Technically, I work … [Read more...]

Week 5: What Do You Really Want to Do With Your Life?

I haven’t posted in a few weeks, though, as you’re about to find out, I have a really good reason for that! Also in this post, I share with you a (somewhat embarrassing) story about how I figured out what I really wanted to do most in my life. My boyfriend, John, owns a retail store called 1Up Repairs. He fixes cell phones, Xboxes, PS3s, and computers for a living. I’ve been … [Read more...]

5 Ways to Outshine your Competitors

Competition is a reality in today’s tough economic climate. No matter what type of business you are in you are sure to be facing some hefty competition. How do you stand out in the pack? How do you get noticed in an overcrowded marketplace? How do you outshine your competitors? Make a Brilliant First Impression If you manage to snag a meeting with a potential client, make it count. You may only … [Read more...]

How to Get Paid for Free

How do you convert browsers to buyers? One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be willing to pay for. How do you turn that free stuff into profit? The thing is, while we KNOW this works, a lot of people get stuck on the HOW. They put out tons and tons of free material … [Read more...]

4 Pieces of Advice to Help Your Small Business

You might have noticed a bit of a gap in posting here. Well, I have still been writing, just over at the BMO Bank’s Small Business site: I am writing about how online tools and techniques can grow your business. Check out my most recent articles and let me know what you think! 4 Key Lessons All Sales People Can Learn From Grandma What Google’s Changes Mean To Your Business (And What To … [Read more...]

Your Best Foundation for a Sustainable Business

Would your business survive burning down? What would you do if your business burned to the ground? If you had to literally start over, would you be able to cope? What would your approach be? I have been falling behind with my workload lately. You just have to look at my posting frequency to see that I have been dropping as many plates as I manage to keep spinning. I’m busy. That’s a … [Read more...]

Is it Just Business? How to be Professionally Human

Have you ever worked with someone who uses the phrase “It’s just business“? Or played a game with someone who, after cheating, back-stabbing, lying or just being a jerk, said “It’s only a game“? How did that make you feel? Did you respect the person more, or less? Did you trust them more afterwards? When someone is an aggressive, shouting, mean bully, do you say … [Read more...]

29 Blogging Business Survival Tips

What does it take to be successful in blogging as or for a business? My friend Al from Coolest Gadgets contacted me for some quotes to use in a presentation he has coming up, and as usual, I gave him way more material than he could use. Rather than let it go to waste, I have written it up here as an article. These aren’t the only lessons, but they are a start. If you like them, check out my … [Read more...]

How to Go from Author to Successful Online Business

Since I let slip that I was a wannabe fiction writer, a few people have asked me questions about the modern author/publishing business: “Can you make a full time living as a writer, without being freelance?” “What should a modern indie author do to maximise their business?” “For successful self-publishers, what would we do differently?” I’ve answered these … [Read more...]

The Real Reason Why 80%+ of Funded Startups Fail

{}A friend confessed to me the other night that his funded startup had failed. “It was growing,” he said. “We were getting customers. We just weren’t getting them fast enough to continue getting funding.” This is a familiar refrain with startup founders, and I personally know several founders whose businesses fit this bill (including my last funded company.) They have … [Read more...]

Online business fear

{}Do you have online business fear? “To fight fear, act. To increase fear – wait, put off, postpone.” -David Joseph Schwartz So try the best for your online business,internet business. Article by Internet Business | Make Money. Read entire story here. … [Read more...]

Smooth International Transactions in Three Easy Steps

{}The rise and rise of the internet in recent years has been a blessing for businesses everywhere. Today, even the smallest, most insignificant SME or the newest start-up has access...Smooth International Transactions in Three Easy Steps is a post from: MakeMoneyInLife.com Article by MakeMoneyInLife.com. Read entire story here. … [Read more...]

Business is Booming

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