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Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life (#343)

Photo by Brian Bloom “Price is a story.” — Seth Godin Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into … [Read more...]

3 Ways that Integrated Marketing Can Change Your Business

Leading companies have experienced the improvement of their brands and earned more revenue through the effective implementation of integrated marketing strategies. By taking advantage of direct mail, email, web, print, mobile, and other communication methods, you gain maximum impact on targeted audiences. As technology connects the world more and more, your company should develop marketing … [Read more...]

Your Digital Marketing Agency: The Ultimate Guide

If you’re looking to learn about digital marketing agencies, look no further. That’s because this guide will tell you everything you need to know. We’ll talk about the roles, the work, and what you can expect as a client. In short, this guide to your digital marketing agency is here to help.   RELATE ARTICLE: MARKETING FOR NON-MARKETERS: GET GOOD AT IT BY LEARNING TO LOVE IT What Is … [Read more...]

Could Trustpilot Be the Customer Review Program for Your Online Company?

Whether you’ve recently launched an online business or have been running one for a while, you surely know that reviews are important not only for attracting new customers, but also for building a strong brand reputation. However, have you ever stopped to consider that a methodical customer review program could boost your profits? As a matter of fact, there are multiple benefits that come from … [Read more...]

701 Video Ideas Infographic Plus 5 Tips for Better Brainstorming

Brainstorming YouTube video ideas can be tough. And if ideas aren’t coming to you, that can eat away at your motivation. In order to save you time and energy, and to help you stay enthusiastic about YouTube, filmora.io created both an infographic with 701 YouTube video ideas and the free 701 Video Ideas eBook. Scroll down to find the infographic. Plus, below are five tips that can help you … [Read more...]

Authority Websites: Show AND Tell

Authority Pro WordPress Theme It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to communicate your authority with your website You need to communicate your authority through your design, your layout and your content. What do we always say? People need to know, like and trust … [Read more...]

Why prospects believe you are expensive and what to do about it

I am not immune to seeing price over value When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do? This came to mind because of a conversation that was going on in a maker community I am part of. Someone was calling out a useful … [Read more...]

10 Social Media Errors to Avoid

Using social media to grow your community and promote your brand is a must for community expansion, especially if you run a blog or business site. However, sometimes we slip and our efforts backfire. Perhaps it’s been months since you first registered and you’re still not gaining any followers. Or you seem to attract the wrong kind of followers. Or you deleted that TMI tweet AFTER … [Read more...]

What Makes An Effective Newsletter?

Does your blog come with a little ‘extra’ for your readers in the form of an email newsletter? How does that newsletter work for you — does it bring in more leads, more engagement with your audience, more people clamoring for your product? Or do you simply slave away at a subscription that makes its way from the inbox to the trash bin in 0.02 seconds flat? If your blog has its … [Read more...]

Banish Generic Calls To Action From Your Campaign NOW!

The title sounds cheesy, right? But it tells you exactly what you’re going to do. This is one of the fundamental elements of a marketing and advertising campaign, both on- and offline. After you’ve made your pitch about your service or product, the next logical step is to invite your audience to do something about it. This is your Call To Action (CTA). Image source: freepik.com If you … [Read more...]

Do’s And Dont’s of Press Releases

Press Releases are official statements given to newspapers containing information about a particular matter. Businesses use this as tool of marketing and it does work. But only if you do it right. That’s why we are going to talk about do’s and don’ts of press releases for all kinds of businesses and blogs. Do’s of Press Releases Create a catchy headline: You got that press release published … [Read more...]

The Secret Element of Successful Marketing Campaigns

Remove friction from your marketing Why can Brian send one email from the Copyblogger email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but  if someone else had Copyblogger’s list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course that’s a factor, but there is … [Read more...]

Why New Products Fail

What is the difference between new products that take off in popularity and those that essentially get ignored? How do you know when your new product is ready to sell? Today I would like to share with you the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you. In The … [Read more...]

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Are You an Entrepreneur–Or a “Wantrepreneur”? Find Out…

{}There are a lot of people running around these days calling themselves “entrepreneurs”. However, I’ve discovered a few fool-proof ways to quickly see the differences between successful entrepreneurs and wantrepreneurs–or people who want to start a business, but who actually aren’t going to take action and create a real business. Here are five traits I’ve … [Read more...]

The wisdom and effectiveness of experimental marketing.

“Telling lies do not work in ads”, I read this long back and that made a big impact on me. I strove hard to come up with my online ads that invoked the truth embedded -both in the ad and in the minds of the target audience.I did not search for ads that instantly held my mind and my eyes. Such advertisements should not be searched; they should come to your attention. They should stay in … [Read more...]

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