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Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix. But the social media landscape is changing—alot. Organic reach on Facebook is declining with changes to the … [Read more...]

Haters or Helpers? How to Handle Online Criticism

“Your blog sucks!” “No offense, but… (insert deliberately offensive comment here)” “You don’t know what you’re talking about.” “I can’t believe I wasted my time on this rubbish article.” Have you ever received any feedback like this? If so, how did you take it? via framepool.com If you’ve already built your own following … [Read more...]

701 Video Ideas Infographic Plus 5 Tips for Better Brainstorming

Brainstorming YouTube video ideas can be tough. And if ideas aren’t coming to you, that can eat away at your motivation. In order to save you time and energy, and to help you stay enthusiastic about YouTube, filmora.io created both an infographic with 701 YouTube video ideas and the free 701 Video Ideas eBook. Scroll down to find the infographic. Plus, below are five tips that can help you … [Read more...]

The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making the desired impact. Last … [Read more...]

The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004. As Facebook’s news feed algorithm becomes increasingly restricting for brands and … [Read more...]

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still looking to gain traction. But even then, online polls were … [Read more...]

How to Create a Blog: A Simple Guide for Beginning Bloggers

This post is written for beginning bloggers, so we’re going to start at the very beginning. A blog is a kind of website that focuses on written content. Each entry is called a blog post. The word “blog” is a hybrid of the words “web” and “log.” From a personal perspective, a blogger writes. Their writing allows bloggers to connect directly with their … [Read more...]

6 New Social Media You Need to Watch

It seems like new social media networks are popping up all over the internet. After quite popular sites like Medium, Tsu and Ello or less known ones as Shots, This, Pheed, and Chirp, now it’s the time to introduce some new social projects I found online. Here are 6 new social media you need to watch. 1. Brabble Brabble is plenty a social media. You can interact by posting multimedia files, … [Read more...]

10 Social Media Errors to Avoid

Using social media to grow your community and promote your brand is a must for community expansion, especially if you run a blog or business site. However, sometimes we slip and our efforts backfire. Perhaps it’s been months since you first registered and you’re still not gaining any followers. Or you seem to attract the wrong kind of followers. Or you deleted that TMI tweet AFTER … [Read more...]

On Updating Your Business Blog

I’ve often heard the advice that you should update your business blog everyday, at least twice a day. Seriously? But what if you don’t have anything to talk about? Daily updates are only advisable if several significant changes or events in your business happen frequently and regularly. Otherwise, it’s not necessary to post as often. After all, your number of posts will not … [Read more...]

7 Effective Tips To Grow Your Social Media Presence The Right Way

This is a guest contribution from Adam Connell. Have you ever wondered how to gain a significant advantage with social media? Not just in terms of growing a following but growing an engaged following? I have too, and so have countless others. The truth is that you can, and it’s easier than you might think. If you’re serious about growing a more engaged following, you’ll find this post helpful. … [Read more...]

Why youtube marketing is Important?

YouTube Marketing is the most underutilized marketing tool at present. With billions of users and millions of views every day, youtube has become an encyclopaedia. More and more people are using videos to solve their problems, learn new things and for entertainment. If your business hasn’t started youtube marketing yet, you must begin NOW. Here are some important things you must know Youtube can … [Read more...]

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76

Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing. However, the social media marketing industry is unique, in that the majority of social … [Read more...]

Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland

Driven by consumers' insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks. … [Read more...]

Your Social Media Campaigns Should Never Skip This One Step [PODCAST]

Are you putting your social media campaigns to the test? Image by timlewisnm via Flickr. On the surface, running a social media campaign seems relatively straightforward. Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right? But if you want to run social media campaigns that actually move the needle for your … [Read more...]

5 Pro Tips To Increase the Effectiveness of Your Social Media Campaigns

{}With more than a billion combined users on platforms like Facebook, Twitter, Google+, LinkedIn and Instagram, social media is a marketing gold mine if you know how to use it effectively. Like search engines, most social networks have also evolved significantly over the last few years. Platforms like Facebook and Twitter have gradually changed their […] The post 5 Pro Tips To Increase the … [Read more...]

Lee Odden’s War of Words: Myth-Busting Social, Content Marketing & SEO at NMX

{}Our CEO at TopRank Online Marketing, Lee Odden (@leeodden), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas. The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of the Worlds, which was turned into a radio program by Orson Wells and spawned a mass fear that Mars aliens were … [Read more...]

Link Building for Beginners in 3 Simple Steps

{}Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves, Product Coordinator at Raven Internet Marketing Tools. Groves presented her three simple steps to link building for … [Read more...]

Scaling Social Media Selling – 7 Steps to Building Trust & Credibility

{}Interest in scaling social media sales has increased significantly over the past year and in 2013 it be even more so.  Organizations of all types and sizes are coming to terms with the need to better monetize their investments and one of the most compelling opportunities to do so is through helping sales leadership develop their personal brands online. It’s understandable why: A recent … [Read more...]

Social Media Marketing Fatal Attraction: When Content Earns Your Brand the Wrong Type of Attention

{}You’re probably familiar with at least a few social media horror stories; those epic hate-bombing situations, where companies commit social suicide in one way or another and pay for it very publicly. One such company was Boners BBQ, who posted on their Facebook page a picture of a customer who had written an unfavorable Yelp review… and captioned it with a rant which included calling … [Read more...]

5 Steps To Grow Your Startup With Content Marketing

1. Know Your Customer Content Marketing isn’t about your product– it’s about your customers’ interests. If you don’t have customers or users yet, make sure you have a clearly defined target customer before you continue with content marketing (or product development, for that matter). If you have customers or users, find out who they are and build a primary archetype … [Read more...]

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